I strive to make the complex simple, the simple memorable, and the memorable actionable.
Over the course of 17+ years, I’ve been fortunate enough to do that with big and small agencies. In my years as a Creative Director (Design/UX), I've spearheaded award-winning and integrated advertising campaigns across emerging channels, TV, print, digital, and social as well as leading visual design/user experience and re-branding efforts for large and small-scale companies. In working directly with clients, I develop positive partnerships to deliver strategic creative through human-centered design methodology that successfully achieves brand goals, business objectives and meets customer needs.
Sean is an amazing person to work with. Passionate, positive, and energetic, he brings inspiration and new thinking to every project and isn’t afraid to challenge creative boundaries in order to deliver great work.
"
Neil Hubbard
Director, Customer Experience and Innovation - Publicis Sapient
Sean has a beautiful eye for design and a unique mindset that leads to the generation of "awe-inspiring" concepts. Creative is the 'face" of any innovation in any of the work we do, Sean has a knack for ensuring that the "jaw drop" moments fully aligns to the real needs that the business demands.
"
Kenneth Cheung
Managing Partner - efektiv
Sean shepherded The Weather Network redesign and came out with lovely work, happy clients, and a loyal creative team. He's done the samething on Meijer, Harley-Davidson, and frankly, pretty much everything else he's touched. He has a great eye for design, is a terrific mentor, and wins the trust of his clients effortlessly.
"
Elliott Smith
Director, Experience Design - Deloitte Digital
Places I've Been
Canadian Tire / Contract Creative Director
2016 - 2024
Led various portfolios including digital flyer team, email/personalization team and e-commerce team to enable explosive growth. Drove the implementation of streamlined processes, restructured the creative service delivery model and achieved meaningful business impact. Through human-centred design principles, addressed key friction points for customers by rapid prototyping, iterations and testing, creating experiences that addressed their needs.
Klick Health-K2 Digital / Creative Director
2014 - 2016
As a key member of the client leadership teams, led the strategy and development of multi-channel creative, including web, mobile, social, experiential and branding. Drove new business development, and developed and mentored a team of high-performing creative and UI/UX professionals.
Clients: Suncor, Gildan, Manulife Financial, Sony Entertainment, Petro Canada, Anacor, Astellas
SapientNitro / Associate Creative Director
2014 - 2016
Worked closely with clients to ensure a deep understanding of business objectives and leveraged this to drive conceptual creative development. Led multi-disciplinary teams of 25+, including visual designers, UI/UX and program managers. By balancing creative thinking with interpersonal skills, I demonstrated an ability to justify concepts to both the client and the project teams. I successfully engaged in long-term client relations with a dedication to, and focus on client market expertise.
Clients: Harley-Davidson Global, Chrysler Global, Maserati, Meijjer, The Weather Network, Vans, Westjet, Loblaw
Momentum / Creative Director
2012 - 2014
Clients: Mazda, Chrysler Canada, Mercedes, Toshiba, Shoppers Drug Mart
The Marketing Store / Associate Creative Director UX
2010 - 2012
Clients: McDonalds, Guinness, Crown Royal, Absolute Vodka, Nissan Infiniti, Porsche, Land Rover
Industry Recognition
2024 Selected Judge - Orpetron Web Design Awards
2017 Selected Grand Juror - International TV & Film Awards
2016 Selected Judge - Canadian Marketing Awards
2016 Communicator Award - Silver
2016 HERMES Creative Awards - Gold
2016 AVA Digital Awards - Gold
2016 The Sabre Awards – Silver
2014 W3 – Gold
2014 W3 – Silver
2014 OMMA – Website Excellence
2014 DTC Perspective Awards - Gold
2014 Web Health Awards - Silver
2014 Mobile Web Awards - Gold
2014 Ragan HC PR and Marketing Awards - Gold
2008 Siggraph - Main Feature
2007 Gemini - Gold
2007 Gemini - Silver
2006 CMA – Gold
Vans / Redesign
Combining 17 different websites into a single e-commerce experience, we delivered a retail sales journey that stayed true to the brand voice and drove bottom line impact.
Astellas Pharma / Camapign Launch
Launching a new pharmaceutical required creativity to tackle a potentially embarrassing topic. We introduced a 3D character and humour for a memorable approach.
Aurora Caskets / Site Design
By elegantly pivoting a difficult conversation from caskets to memories through a social platform celebrating life, we successfully drove referrals and sales for Aurora Caskets.
The Weather Network / Redesign
Canada’s trusted source for weather information needed a refresh, with an objective of improving monetization of the platform and delivering an exceptional customer experience.
Canadian Tire / Design
In this client-side role, I contributed to explosive e-commerce growth of 55%+, driven by personalization, testing and on-going optimization.
Harley-Davidson / Product Launch
Launch the biggest lineup change in company history without compromising the “die-hard’ relationship between the brand and the fans.
