Client - Astellas Pharma
Project - Myrbetriq Launch Campaign
Services provided - Strategy, UI/UX, Art Direction, Creative Direction, Storyboarding, Motion Design
Challenge
Astellas was launching a new bladder control pharmaceutical requiring a launch campaign. Driving awareness and consideration across healthcare providers, caregivers and patients was critical to adoption.
Idea
Recognizing that this was a potentially uncomfortable conversation for patients and caregivers, we created a 3D character to bring bladder control issues to life in the TV commercial, showcasing the disruption it causes to everyday situations. Detailed product information for healthcare professionals was made available on the product website, married with video testimonials, which showcased how Myrbetriq had life changing impact on real patients.
Result
The client was thrilled with the patient-centric approach and response from healthcare professionals surpassed all benchmarks.
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