Client - Canadian Tire
Project - Design
Services provided - Strategy, UI/UX, Art Direction, Creative Direction
Challenge
Develop, expand, and guide an efficient in-house creative team to accomplish high performance and enhance their skills and abilities.
Idea
We needed to improve our approach to attract the best creative talent while also integrating new tools and processes to increase efficiency. We developed a design system to guarantee consistency and efficiency across various brands and platforms, providing a framework that standardizes visual elements such as color palettes, typography, spacing, and imagery styles.
Through partnership across business units and strong stakeholder management and acting as a core team member, we delivered frictionless experiences, personalization, testing and optimization across digital flyer and e-commerce teams.
Result
The e-commerce team drove weekly revenue of +55%, combined with notable spikes during special events of +115%. Furthermore, the launch of a new design and improved user experience led to 5x growth in site visits. This positive trend was further accentuated through the introduction of personalization throughout the website experience and email communications. This strategic implementation has consistently increased the average basket size and conversion rate, which has driven profitable bottom-line growth.
Featured Work
Astellas Pharma / Launch Campaign
Launching a new pharmaceutical required creativity to tackle a potentially embarrassing topic. We introduced a 3D character and humour for a memorable approach.
The Weather Network / Redesign
Canada’s trusted source for weather information needed a refresh, with an objective of improving monetization of the platform and delivering an exceptional customer experience.
Harley-Davidson / Product Launch
Launch the biggest lineup change in company history without compromising the “die-hard’ relationship between the brand and the fans.
Vans / Redesign
Combining 17 different websites into a single e-commerce experience, we delivered a retail sales journey that stayed true to the brand voice and drove bottom line impact.
Aurora Caskets / Site Design
By elegantly pivoting a difficult conversation from caskets to memories through a social platform celebrating life, we successfully drove referrals and sales for Aurora Caskets.
