Client - Harley-Davidson
Project - Rushmore Product Launch
Services provided - Strategy, UI/UX, Art Direction, Creative Direction, Storyboarding, Motion Design
Challenge
Launch the biggest lineup change in company history without compromising the “die-hard’ relationship between the brand and the fans.
Idea
Showing Harley Davidson riders why they should consider Rushmore for their next purchase was delivered through an innovative marriage of a full-screen video with interactivity, combined with a companion microsite—celebrating the riders stories and fueling the fantasy of the open road. Users could seamlessly jump in and out of the video experience to discover new features or simply immerse themselves in an epic ride.
Result
Harley Davidson experienced the largest year-over-year product sales increase in two decades, enabled by more than 1.4 million visits in 4 weeks. Audiences were highly engaged with the site and video content, with more than 50% of visitors watching for 10 minutes.
WEBSITE EXCELLENCE AUTOMOTIVE
WEBSITE AUTOMOTIVE - SILVER
WEBSITE MOTION/VIDEO GRAPHICS - GOLD
BEST AUTOMOTIVE & MOBILE WEBSITE
Featured Work
Aurora Caskets / Site Design
By elegantly pivoting a difficult conversation from caskets to memories through a social platform celebrating life, we successfully drove referrals and sales for Aurora Caskets.
Astellas Pharma / Launch Campaign
Launching a new pharmaceutical required creativity to tackle a potentially embarrassing topic. We introduced a 3D character and humour for a memorable approach.
The Weather Network / Redesign
Canada’s trusted source for weather information needed a refresh, with an objective of improving monetization of the platform and delivering an exceptional customer experience.
Vans / Redesign
Combining 17 different websites into a single e-commerce experience, we delivered a retail sales journey that stayed true to the brand voice and drove bottom line impact.
Canadian Tire / Design
In this client-side role, I contributed to explosive e-commerce growth of 55%+, driven by personalization, testing and on-going optimization.
