Play nice.
At least that's how I like to do things.
Through 10+ years as a Creative Director (visual design, UI/UX) I specialize in exploring ideas, weaving the elements of human-centered design principles with a rich design layer to form intuitive experiences that speak to the right target to drive business outcomes. With extensive experience managing large diverse teams in deadline-driven environments, I foster strong cultures grounded in collaboration.
Do great work.
Vans / Redesign
Combining 17 different websites into a single e-commerce experience, we delivered a retail sales journey that stayed true to the brand voice and drove bottom line impact.
Harley-Davidson / Product Launch
Launch the biggest lineup change in company history without compromising the “die-hard’ relationship between the brand and the fans.
The Weather Network / Redesign
Canada’s trusted source for weather information needed a refresh, with an objective of improving monetization of the platform and delivering an exceptional customer experience.
Astellas Pharma / Launch Campaign
Launching a new pharmaceutical required creativity to tackle a potentially embarrassing topic. We introduced a 3D character and humour for a memorable approach.
Aurora Caskets / Site Design
By elegantly pivoting a difficult conversation from caskets to memories through a social platform celebrating life, we successfully drove referrals and sales for Aurora Caskets.
Canadian Tire / Design
In this client-side role, I contributed to explosive e-commerce growth of 55%+, driven by personalization, testing and on-going optimization.